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Money as an antisocial factor

Reminders of money, relative to nonmoney reminders, lead to reduced requests for help and reduced helpfulness toward others. In short, financial success is positively correlated to unsocial tendency.

Money has been said to change people's motivation (mainly for the better) and their behavior toward others (mainly for the worse). The results of nine experiments suggest that money brings about a self-sufficient orientation in which people prefer to be free of dependency and dependents. Reminders of money, relative to nonmoney reminders, led to reduced requests for help and reduced helpfulness toward others. Relative to participants primed with neutral concepts, participants primed with money preferred to play alone, work alone, and put more physical distance between themselves and a new acquaintance.

The original articel, published in Science, can be found here.

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